Couples (74%), seniors (72%), and empty nesters (71%) continue to be the top client segments that advisors plan to sell to in 2023.57% of advisors said that the premium hotel segment was the most booked accommodation type.65% of those booking European vacations were repeat travelers and 56% were booking trips with multiple countries.Here are just some of the bullish stats on European travel, according to the Outlook: Europe has always been one of the two major international travel regions for North Americans, and while its growth was slowed by the pandemic, it’s back on top of travel wish lists.Īccording to TMR’s latest research, the Outlook on European Travel Trends 2023, sponsored by ALG Vacations, Europe accounted for 40% of all annual sales in 2022 and advisors expect that to grow even further, with most saying sales could double in 2023.
