In-app ads served worldwide, which grabbed 80% of impressions, garnered an average click-through rate (CTR) about 2.8x higher than those placed on the mobile web.Īlso, according to the latest report and study by Statista, here are the details on mobile advertising spending in the year 2022 and expected in 2024. The biggest source of earning for free-to-play (F2P) games is indeed Advertisement.Īccording to InMobi, mobile users are a lot more likely to click on ads in a mobile app than on a mobile website. How do F2P (free-to-play) games make money in 2023? 1. You get loyal customers and so they will refrain from uninstalling the game.ĭue to less number of downloads, building the brand image is a hefty task. The user will uninstall the app whenever they feel like it. Mostly in-game advertisements are not used. Tips for Choosing the Best F2P Mobile Game Monetization Strategyīefore jumping to how the free games make money, let’s have a look at what benefits or drawbacks the free games have when compared to the paid games.How do F2P (free-to-play) games make money in 2023?.
